Facebook's Rebranding to Meta. What's new?

Facebook's Rebranding to Meta. What's new?

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What is meta

A week after announcing its new company name Meta and announcing its 10-year strategy, the company said on Thursday that it is adding features to Facebook to increase the platform’s appeal to users and prevent competition from other services. Social networks such as TikTok, Snapchat, and YouTube. Facebook has decided to advance in the ever-evolving Internet world through Metaverse, aiming to take virtual reality (VR) and augmented reality (AR) to new heights. As an important step in a new direction, the social media giant changed its name to Meta on Thursday.


CEO Mark Zuckerberg, speaking at the company's virtual and augmented reality streaming conference, said the new name reflects its investment work in the metaverse, rather than its eponymous social networking service, which will continue to be called Facebook. Along with the recent name change, many users are wondering if Facebook's social media platform will change to include the Facebook metaverse. While Meta founder and CEO Mark Zuckerberg says apps and their brands don't change, and the new company will continue to focus on building technologies that help people interact with each other, all brands and apps share a new vision to help bring the metaverse to life. ... And the adoption of the new name, the CEO explained, is intended to demonstrate the importance of a new business in the metaverse that will operate separately from Facebook's social media apps.


Facebook has refocused on Metaverse seven years after acquiring Oculus. The company produces virtual reality headsets that allow people to play virtual 3D games. The company’s vice president of augmented and virtual reality, Andrew Bosworth, also announced on Thursday that the Oculus name will be discontinued and its hardware and applications will now run under the Meta brand. According to Facebook, Metaverse is not only about augmented reality and virtual reality, because people will access the virtual world through a range of new devices, including headsets and glasses, as well as existing computers and smartphones.


Facebook also noted that it hopes to create tools that will be used in one metaverse, and not in a world where there are many different and disparate virtual worlds. Facebook says it does not want to own the Metaverse and provides tools that will allow developers to link their platform with other developers. The VR worlds of Facebook, which are already open to developers, are likely to become a Ready Player One-style meeting place that will then allow these new worlds to be connected within itself.


Facebook, which makes Quest headsets, makes Oculus. At the annual virtual reality conference on Thursday, Zuckerberg showed his vision for how we will work and play in the metaverse. Zuckerberg announced the new name of his company in a 90-minute speech, in which he believed that Metaverse would be the future of his company and the Internet. Zuckerberg also highlighted his company's efforts to create new products for Metaverse, including new virtual and augmented reality hardware, highly realistic digital avatars, and new video game features.


However, trying to delve deeper into the virtual metaverse and adopt Meta as the new company name is something Facebook plans to use to make a major shift in its business as a whole. Facebook gave us an idea of ​​what exactly we could see in its metaverse when it announced the Horizon Workrooms VR Remote Work app in August.


He also began investing millions of dollars to build the metaverse using his existing and new assets. This year, the company created a product team in this metaverse-focused division and recently announced plans to recruit 10,000 people in Europe over the next five years to work on the project.


Going forward, the company will be “primarily a metaverse,” CEO Mark Zuckerberg said today, meaning that over time, you won't need to use your Facebook account to access other products under the Meta umbrella. But the company that manufactures and services them will now be called Meta, similar to Google's 2015 corporate restructuring into parent company Alphabet. On October 28, Facebook (the company) even changed the logo on the outside of its building.


28 of October. (Reuters) - Facebook Inc (FB.O) is now Meta, the company said Thursday, as part of a rebranding to create a "metaverse," a shared virtual environment that it is betting will be the successor to the mobile Internet. ... The name change comes as the world's largest social media company is grappling with criticism from legislators and regulators for its market power, algorithmic decisions, and tracking of abuse of its services. Change is an attempt to focus his work on the "metaverse" as it relates to a set of augmented and virtual reality features that he believes will be the future of social media. But it could also be an attempt to divert attention from ongoing controversy.


Facebook wants to look ahead and is taking on a new name to highlight this. Facebook unveiled a series of new augmented and virtual reality moves on Thursday as part of its long-term effort to create a "metaverse" that will bring physically distant people closer together. It seems clear that Facebook wants to migrate its identity-driven business model to sell targeted ads to the metaverse.


And some who have thought about it for a while are worried about the new world of the social media giant that may have access to even more personal data and accused of failing to stop the spread of dangerous misinformation and other damage online. exacerbate real problems. Zuckerberg was optimistic about the metaverse, believing it could replace the Internet as we know it.


The future of the Internet will be virtual and Meta, says the company known to the general public as Facebook, believing that by the end of the decade 1 billion people will be working and playing in an immersive 3D world called the Metaverse. ... These worlds, which he calls the "metaverse", will open up new forms of art, music, entertainment and business. Essentially, no company will run the metaverse: it will be the "embodied Internet," said Zuckerberg, decentralized by many different actors. While Facebook or Meta, more operatively, may want to downplay the centralized elements and assume that it will not be a key platform for choosing the metaverse, that is indeed the goal - and although Meta is more specific that the metaverse will be “built with the help of creators. “And developers creating new experiences and interacting digital objects,” the truth is, someone's going to have to throw up this party and create a platform that makes that kind of connection.


I think all these different initiatives that we are doing on Facebook today are basically to help build the vision of the meta-universe. I hope that if we do it right, I think in the next five years or so, in the next chapter of our company, I think we will really get rid of people who see us primarily as a social media company. , Became a Metaverse company. ...



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